About Broccobae

Empowering a plant-based revolution through delicious recipes, community, and sustainability.

Broccobae Team

Our Story

Broccobae Story

Broccobae was born in 2020 from a simple yet powerful idea: making plant-based eating delicious, accessible, and fun for everyone. Our founder, Yuki Tanaka, struggled to find appealing vegan recipes that honored her Japanese heritage while embracing global flavors.

What started as a personal blog sharing Yuki's kitchen experiments quickly blossomed into a vibrant community. As more people discovered the joy of plant-based cooking through our recipes, we expanded to include meal planning tools, cuisine guides, and a supportive community platform.

Today, Broccobae serves millions of food enthusiasts worldwide who are curious about plant-based eating, whether they're committed vegans, flexitarians, or simply looking to add more plants to their diet. Our name playfully combines "broccoli" (representing plant foods) with "bae" (a term of endearment), reflecting our belief that plant foods can and should be loved by all.

Our Mission

At Broccobae, our mission is to transform how the world thinks about plant-based food by making it irresistibly delicious, culturally diverse, and accessible to everyone.

We believe that small, joyful changes in how we eat can collectively create enormous positive impact for our health, animal welfare, and the planet. That's why we're committed to:

  • Creating and curating recipes that prioritize flavor and satisfaction
  • Celebrating plant-based traditions from cultures around the world
  • Building tools that make plant-based eating practical for everyday life
  • Fostering a supportive, inclusive community where everyone is welcome
  • Promoting sustainability through our content and business practices
Broccobae Mission

Our Values

Deliciousness First

We believe plant-based food should be chosen for its flavor, not just its ethics. Every recipe we share is designed to delight the taste buds.

Cultural Appreciation

We celebrate the rich diversity of plant-based culinary traditions from around the world, honoring their origins and authentic flavors.

Inclusive Community

We welcome everyone on their plant-based journey, whether they're vegan, flexitarian, or simply curious about adding more plants to their diet.

Environmental Stewardship

We're committed to promoting sustainable food choices and implementing eco-friendly practices throughout our business.

Continuous Innovation

We constantly explore new ways to make plant-based eating more delicious, convenient, and accessible through technology and creativity.

Transparency

We're honest about our ingredients, processes, and partnerships, building trust through clear communication and ethical practices.

Join Our Plant-Based Journey

Whether you're a seasoned vegan or just plant-curious, we'd love to have you as part of our growing community.